Filed under: Trends, Hybrids/Alternative, Trucks/Pickups, Marketing/Advertising, Volkswagen

Remember when Volkswagen just named their cars for different winds? Scirocco, Jetta, Corrado, Santana - they all had a certain clean, sweeping quality about them, even if it wasn't immediately clear where the names came from. More recently, however, VW has gone further afield, invoking cryptic names like Touareg (a nomadic Saharan tribe) and Tiguan (Tiger + Iguana). Add this to the list: Amarok.

That's the official name for VW's forthcoming overseas market pickup truck. According to the automaker's press release, Amarok means "wolf" in the language of the hearty, frigid-dwelling Inuit. Alternatively, VW says the appelation "translates into 'he loves stones' in the languages spoken in South America." We'll have to take their word for it, but we can certainly see some sort of stoning at work here.

For its part, Volkswagen actually hasn't unveiled the production version of the Amarok yet, although it did display the fetching concept version (labeled simply as 'Concept Pickup') seen here at last September's IAA Commercial Vehicles Show in Hanover, Germany, and a prototype example was even spotted running around the N