Filed under: Performance, Hatchback, Mazda, First Drive

It's easy to dismiss Mazda's "Zoom-Zoom" tagline as insufferable marketing frippery. Unlike other automakers who relentlessly cling to past motorsport achievements or well-worn brand imagery, with Mazda, there's an overwhelming sense that its U.S. arm is made up of tried-and-true enthusiasts who put a premium on driver involvement and revel in their status as The Little Guy.

It's very grassroots. And it shows.

Each of Mazda's products - from the divine MX-5 to the oft-overlooked CX-7 - embodies everything we want in a vehicle, regardless of size, capacity or utility. They just deliver. Steering, handling, balance - it's all there. And like every other automaker, we know they occasionally leave something on the table, but it never comes at the expense of the car/driver connection. Here's even more evidence: the 2010 Mazdaspeed3.


All photos copyright Damon Lavrinc / Weblogs Inc.

Continue reading First Drive: 2010 Mazdaspeed3, the five-door sports car evolved

First Drive: 2010 Mazdaspeed3, the five-door sports car evolved originally appeared on Autoblog on Fri, 21 Aug 2009 11:55:00 EST. Please see our terms for use of feeds.

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